East Africa's first UX, design, testing and training lab.




The iHub UX Lab is the first of her kind in sub Saharan Africa with a simple mission. To develop a user experience and design thinking culture Africa; to find and fill the UX gap in Africa.

There is virtually no design or user experience thinking involved in the development of products in sub Saharan Africa. As a result, the impact of these products is often minimal and way below their potential. The UX Lab is here to help change this. Startups, social entrepreneurs and corporates will have access to the lab. Please see the services section for more.

We believe that smart, user centric design has the power to change Africa, both economically and socially. Lets harness this immense power!


Mark Kamau
uxlab : UXlab Design Lead

Mark Kamau is a designer at heart and is passionate about design. He has been teaching design for over a decade and has international experience both in the continent and in Europe. He is passionate and excited about Africa and believes Africa should engage intelligently to solve her own socio-economic problems. He believes smart design truly has power to change Africa!

Kagonya Awori
iHub UX Lab : UX Researcher

Kagonya holds a Masters in Human-Computer Interaction from Carnegie Mellon University, making her the first African with an MHCI from Carnegie Mellon.
Kagonya is passionate about catalyzing the knowledge and application of user experience research in the burgeoning tech community in Kenya. Her interests include local content generation, mobile user experience design, public spaces, social networks and designing for rural communities. She loves swimming, swimming and swimming.

Samantha Merritt
uxlab : UX Lab Operations Lead

Samantha Merritt is the Operations Lead at the UX lab. She was a Visiting Research Fellow with the UX lab and Research between Jan - May 2014. She is an Informatics doctoral candidate at Indiana University, School of Informatics and Computing, Human-Computer Interaction—where she is also an Associate Instructor of Informatics. Samantha's prior research and doctoral project center around understanding the theoretical relationship between culture and technology design methodologies/practice. She is specifically concerned with cross-cultural technology design and ICT4D projects.

Lynda Okoko
uxlab : User Experience and Design Engineer

Lynda joined the UX Lab as a design researcher and is now focussing the skills she has gained on hardware as her background is in engineering. She has been involved in various projects and continues to grow here at the iHub. She holds an MEng degree from the University of Sheffield.

Abigael Wangui
uxlab : UX Design Researcher

Abigael is a UX Design Researcher at the iHub who focuses on translating consumer insights into innovative products, services and experiences for clients. She is passionate about helping people create simple, innovative but usable and enjoyable products to solve social problems. She does this by catalyzing the knowledge and application of Human Centred Design. She is experienced in design research having worked on various social problem solving projects across various sectors. As a graduate of the University of Nairobi, she started her career in finance before her curiosity and enthusiasm led her to jump into the tech scene.

Jacob Chencha
uxlab : Developer

Chencha is a software developer with a background in API design and engineering. He is passionate about the web and the technologies that power it.During his spare time Chencha is an active member of various local tech communities where he teaches novice developers to design and write API centric applications. Chencha holds a Bsc Actuarial Science Degree from the University of Nairobi.

Joseph Mathai
uxlab : Multimedia Editor

A USIU trained journalist & an aspiring animator Joseph thrives behind the camera. He is a still photography and videography aficionado. Joe is currently the director/editor behind African Tech Bits, an iHub production that features start ups in the tech scene. This Canonite can mostly be seen at the iHub in the company of his Canon 550D.

Kelvin Mbugua
uxlab : Assistant Multi-Media Editor

Kelvin a photographer by profession is currently undertaking a B.Sc. in Project Planning and Management and is working with the iHub media . Passionate about entrepreneurship he tells stories of the African entrepreneur. That information is availed to new entrepreneurs through our various media as they undertake a journey that is rough and very rocky and gives information on how to navigate some of those obstacles

Marie Amuti
uxlab : UX Research Intern

Marie is a budding UX designer with a major interest in psychology and human computer interaction. She believes Africa should have a voice in how and what technology it should work with. She has a background in software engineering and an all-round creative.