Digital Marketing Specialist

Above Safaris is a growing travel company that curates unique and impactful adventures in Tanzania. Specializing in tailor-made trips that incorporate experiences like safaris, mountain trekking, beach vacations, and authentic cultural experiences, Above Safaris relies on a deep understanding of the places our clients travel to, sharing our strong relationships with local partners and people to ensure that each adventure has a positive impact on Tanzania. Together, we’re changing travel so it benefits everyone touched by it. 

With offices in Arusha, Tanzania and New York, New York, we are looking to expand our team by hiring a part-time Digital Marketing Specialist to  build brand awareness and generate more high quality leads. We are looking for an extremely detail-oriented executor who will be deeply embedded in the travel industry, bringing strategic campaigns to life and collaborating effectively with a remote team and partner agencies. The ideal candidate is curious, enthusiastic and creatively driven.

This is a unique opportunity to work in an exciting and evolving  industry alongside a growing team with a proven track record for responsible business  initiatives and the highest quality products.

This job can be performed remotely, with some travel required, and provides many opportunities to grow your career.

Responsibilities:

  • Work with core team to increase relevance of Above Safaris in the sustainable travel industry 
  • Create and execute data-driven marketing campaigns to drive brand awareness among potential customers via (including, but not limited to) email marketing, social media, blog, ad campaigns, etc.
  • Understand Above Safaris’ target audience and tailor the content according to the purpose of the campaign.
  • Work closely with strategic marketing agency to execute campaigns - including creating social graphics and copy.
  • Develop and oversee editorial schedule with an eye for metrics and conversions
  • Use data to analyze, optimize and communicate performance
  • Bring fresh and creative ideas about how to promote Above Safaris and how to bring more leads to the business

Requirements:

  • At least 2 years of digital marketing experience, ideally marketing towards English-speaking North American or European audiences.
  • Excellent verbal and written communication skills in English 
  • Experience in managing social media presence with a knack for the newest tricks to keep your audience engaged. 
  • The ideal candidate is well-versed in the basics of Squarespace, SEO, Google Ads, and social media scheduling tools.
  • Experience with digital advertising leveraging Adwords and/or Facebook and Instagram ads.
  • You are interested in the travel industry and want to join us in helping to shape responsible travel in Tanzania.
  • Suggested: a Bachelor’s degree in marketing, communications, business, or another relevant subject.

Compensation is competitive and commensurate with experience. We value diversity and are committed to an inclusive work environment and a fair and consistent interview process.

How to Apply

To apply, send an introductory email with your resume or CV as well as a note about why you’re a great candidate for the role to [email protected]

Above Safaris
www.abovesafaris.com
Arusha, TZ