UX/Growth Associate

Eneza Education is East Africa’s #1 Mobile Learning Platform for 10 to 25 year old learners. Our mission is to make 50 million kids in Africa smarter! Hundreds of thousands of users are turning to Eneza to complement their learning on feature phones via SMS.

The UX/Growth Associate will be responsible for the Shupavu291 customer journey, product insights and growth initiatives. 

Responsibilities

  • Ownership of the Shupavu291 product customer journey from entry to exit
  • Generation of customer insights from internal and external data sources
  • Custodian of growth initiatives designed to improve engagement & conversion
  • Building and maintaining user experience documentation

a. User experience

  1. Design user experiences for new products and additional features for existing products
  2. Gatekeeper of existing user experiences and driving rectification of any deviations
  3. Deliver production quality prototypes to validate design concepts with stakeholders

b. Growth

You will work closely with the data scientist to:

  1. Interpret key metrics and track conversion across the funnel
  2. Measure conversion improvements driven by UX updates 
  3. Design and implement growth experiments to drive user engagement
  4. Conduct analysis and run A/B tests to optimize acquisition, conversion and engagement 
  5. Use data analytics dashboards to unearth user experience bottlenecks

c. Research

  1. Conduct A/B test to validate various user behavior hypothesis 
  2. Survey user segments to answer key product questions & validate various user behavior hypothesis 
  3. Recommend industry-standard best practices for UX implementation
  4. UX research to answer challenging questions about how learners interact with Shupavu291

Who you are

The ideal rockstar for this role will:

  • Have experience with design tools such as Sketch, Adobe XD, Figma or InVision
  • Be comfortable around spreadsheets and visualizing data 
  • Have a good balance between creative and analytical skills
  • Get bonus points for prior Edtech experience

What to expect

  • You will be working with a team of talented individuals that are committed to improving learning outcomes for students on the African continent 
  • You will get the opportunity to collaborate with teams in Ghana and Cote d'Ivoire
  • You will work on solutions to interesting learning challenges and help define the product roadmap 
Eneza Education
http://enezaeducation.com
Nairobi, KE