Business Coaches and Mentors

As a part of the Traction camp project,the m-Lab East Africa is seeking an experienced individuals on a long term consultancy basis based in East Africa to mentor and coach growth-oriented digital entrepreneurs in East African Region with the objective of enabling the entrepreneurs secure financial resources from the investors.

The m:lab East Africa is commencing the selection process through the release of this TOR. Qualified firms are invited to respond to this REOI. Selected firms will then be asked to submit a combined technical and financial proposal, meeting the requirements of the TOR.

Project Description

The World Bank through infoDev will support m:lab East Africa, in order to enable it to extend its capacity and service portfolio to launch globally competitive, growth-oriented, mobile and digital technology businesses and further position it as a regional hub for the advancement of digital entrepreneurship.

The project activities build upon earlier pilots of T&C’s Digital Entrepreneurship Program (formerly Mobile Innovation Program), which designed, tested and derived lessons from 13  mobile business enablers (a network of five mLabs and eight mHubs) in Asia, Africa, ECA and the Caribbean.A key output of this project will be strengthening m:lab East Africa’s ability to serve growth-oriented (GO) entrepreneurs, particularly in regards to acceleration.

Traction Camp program will help the mLab; identify GO entrepreneurs, help them build links to wider value chains, enter new markets, secure finance and build a team to reach scale.The project team will provide technical assistance on the acceleration curriculum that is designed to improve the marketability of GO startups to early-stage financiers through emphasis on strengthening business and financial models, and outlining preparations for the capital raising process through detailed coursework on entrepreneurial finance.

Other project activities include business advisory and technical assistance to startups.

Project Development  Objectives

The Traction Camp program objectives are:  

  1. Support rapid refinement of business models towards scalability and expansion

  2. Facilitate human capital development among core startup team members

  3. Increasing investment readiness of entrepreneurs

  4. Enable startups to design effective monetization and customer acquisition strategies

Scope of work

The acceleration program will consist of:

  1. Two weeks of intensive mentoring and coaching before residential program

  2. One week residential (face-to-face) program hosted by m:lab East Africa

  3. Up to six months of follow up mentoring and coaching, intensity of which will be decided based on each entrepreneur’s performance and needs

The consultancy assignment is:

Duties and Responsibilities of Coaches and Mentors

  • Project Preparations
  • The Mentors and Coaches are expected to enrich the curriculum with relevant context examples from their respective countries.
  • Input practical examples of local implementation of startup methodologies.
  • Facilitate in timing and scheduling of training and bootcamps

Training Activities

Coaches will be expected to train in lean startup methodologies, business canvas model, human centered design approach, project management, Digital marketing and social media use and agile development (use of scrum).

Monitoring and Evaluation

The Coaches and mentors will support monitoring and evaluation by filing reports on sessions with entrepreneurs showing next steps for each session, attendance by entrepreneurs and potential gaps

Selection Criteria

  • 3 years of relevant experience in Startups and/or tech entrepreneurship

  • Familiarity with the lean startup methodology, business canvas model, human centred design approach, project management, digital marketing and social media use and agile development (use of scrum)

  • Experience in coaching or mentoring startups

  • An undergraduate Degree in a related discipline A Masters degree/PhD will be an added advantage

  • Knowledge of startup methodologies (lean startup, agile development, human centered approach)

  • Fluent in written English and with great reporting skills

  • Clear understanding of business context in the relevant African country

m:lab East Africa
Nairobi, KE