Why Startups Fail in Marketing Their Business Online

By Editor
Guest Post
  Published 17 Sep 2018
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As a startup founder, you have thought hard about your idea and put together all the pieces to launch a successful business. Yes, you have a business plan, which includes marketing.

Some digital guys in your team have advised you to consider doing digital marketing. As a tech-savvy, you have profiles on Facebook, Twitter and have a well-designed website. You sit back and relax because you ‘already online.’ If online marketing is like driving a car, then you have just registered for your first driving lesson.

Online marketing is quite broad, and the secret of succeeding in it is having a content marketing strategy. The modern day consumer is also tech-savvy, and he does research before attempting to pay for any service. That is exactly why you need to embrace content marketing.

What is content marketing?

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

The idea is to put out content that is intended to help your customers find solutions to their problems. It is through channels such as YouTube, Facebook, Twitter and your website that such information is put out.

Most businesses are spamming groups on social media with 100% promotional content that does not bring much ROI. That is why it is so easy to say that ‘social media does not work for my type of business.’

How do you do content marketing on your website?

Your blog is a wonderful place to start content marketing. Before you start, conduct a keyword research on Google for the kind of info that people are searching for about your business. Then create unique thorough content that will solve their queries.

After doing search engine optimization on the blogs, you will start appearing on Google and get a lot of traffic, which translates, to leads to your website. That is how content marketing pays out for your business. This long-term strategy will keep your online customers engaged, and build your brand.

Search engine optimization is the way in which Google will be able to understand the contents of your website and produce them on their serps when prompted. There are many things involved here, which will need the help of an SEO expert.

The SEO expert will follow Google guidelines in ensuring that your content is shown to views who search on it. Remember that Google is the number one search engine in the world. Therefore dominating it will give a lot of free traffic. This traffic is very important, as they are people who have shown interest in your product and are almost at the final stage of converting.

How does social media marketing fit in all these?

Social media marketing is a part of content marketing. You can continue to promote the content created on your social media platforms to get further reach. Remember that content does not need to be only in the written form. It could be videos, images, and audios that you post on Facebook, Instagram, and YouTube.

You should create high-quality content often to keep your audience engaged. Giving value for free has shown massive results for many businesses around the world. Quality content keeps you standing out from the crowd and be seen as an authority in your field.

People love to work with the best in every industry. Continue helping your readers and you will be amazed how much ROI you will be able to get through content marketing.

About the Author

Jimmy Ombom is a webmaster and design mania atGETSALES KENYA. Very passionate about online marketing and product development. When he is not writing, you can find him reading everyday changes in marketing.

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