In the modern times of rapid technological development, the job market is also changing in favor of freelance jobs. Indeed, freelancing has become widely popular nowadays in many areas – from front-end design to house cleaning. Freelancers enjoy many benefits regular workers don’t have: flexible working hours, working from the comfort of your home, managing your own finances, among others.
However, with a lot of competition in the freelancer job market, it is important to make yourself stand out. Successful freelancers all have one thing in common – they know how to promote themselves.
How to Promote Yourself as a Freelancer
Define your product.
Being just a designer or just a copywriter is not enough – there are millions of generic propositions like that on the market. In order to stand out, you need to find your unique selling proposition – a narrow and well-defined product that only you can provide. For instance, if you are good at building websites, your unique selling proposition could be “I make the best and most affordable websites for Internet shops selling abroad”. The more specific you are, the more customers will understand you are right for them.
Make it visual.
Aid your promotion with good visual representation of yourself. It will make you look professional. A few useful steps to start with:
- Design your own logo and use it everywhere you promote yourself – from social networks to freelance marketplaces
- Gather a portfolio. Use your best works in the portfolio and make it easy to download and browse for your clients. Alternatively, you can simply put it on your website.
- Write your own blog as a means to promote yourself. It will help you show your expertise, increase your audience and get your message across to more people.
- Make business cards, in both online and offline forms. You will look more professional and presentable. Plus, sending out an electronic business card is usually surprising for a person, and thus, the client will remember you better.
Define who your customer is.
It is a well-known fact that selling to everyone means selling to nobody. Your target audience needs to be as narrow as possible, which will help your product to better match their needs. If you are a designer who develops logos, focus on FMCG logos or logos for blogs, in this way you can narrow down people who will react to your promotion.
Connections are everything. With a lot of friends and followers on social networks like Facebook and Twitter, you can get a lot more orders and find new clients. You can also opt for offline specialized events for freelancers or specialists of your field.
Ask your clients for referrals.
If your client is satisfied with your work, don’t be shy to ask them to share their experience of working with you. It is true that some people will say no, but others will definitely say yes. Usually, one good referral means at least 1 more solid client.
It is true that promoting yourself as a freelancer requires you to be constantly active and alert. And it may be hard because you need to do the work and sell it at the same time. However, with a little perseverance and the right planning, you can soon become a well-paid freelance specialist.
About the Author
My name is Thomas Nemel. I am a businessman, writer and a half-time reporter from New York, USA. I believe that in order to write a fine piece you would need to put your mind to it. Hope you will enjoy going through this publication of mine!
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