iHub Research’s Data Lab is proud to be hosting Digital Rand for this month’s edition of the Nairobi Research Buzz, a platform for sharing new technologies and communication. They will be talking about the research process on creating their gender determination algorithm. One of the key business demographics is gender. Knowing the gender of one's audience/clientele is important for businesses as well as governments. It's a key metric that has to be considered in marketing, communication, R&D, and app development.
Digital Rand is a Kenyan based company with a vision to track and document all digital media usage in Africa. Currently, the company tracks digital media in Kenya, Uganda, Tanzania and Rwanda. They are building solutions to the Africa market, their gender disambiguation API currently works for Kenyan and Ugandan names but built to allow easy extension. Come learn and test the API. This event will be held at iHub Research office space, 2nd floor, Bishop Magua building from 5:00 pm on Thursday 5th November, 2015.