iHub Research's Data Lab is happy to be hosting MobiAds Kenya for the September edition of the Data Science meetup.
MobiAds is a mobile advertising platform that efficiently takes the benefits of the mobile as an advertising medium. Mobiads enables ad agencies target their audience on their mobile phones by building innovative campaigns and offering an effective and highly targeting advertising channel that focuses on delivering more convenient and enjoyable ad experience to consumers.
ModiAds will be doing a presentation on their soon to be released report on Mobile Online Habits. In this report they look at the demographics and usage patterns of connected phones in Kenya. They also look at the connection types of their user. This is all valuable data for not only advertisers but developers given Kenya’s mobile only economy.
The meetup will be held at the iHub, 4th floor, Bishop Magua Center. If you’d like to attend please register here.