Incubated Startups at the m:lab Win Accolades at Connected Kenya

By Sheilah Birgen
  Published 20 Apr 2014
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Incubated Startups at the m:lab Win Accolades at Connected Kenya
Three startups incubated at the m:lab, were among six winners in the Kenya’s Vision 2030 ICT Innovation awards at Connected Kenya. The three startups are Eneza Education,Ma3RouteandAfroes Games. Connected Kenya which was held on 14th - 16th April 2014 at Leisure Lodge and Resort in Diani, Kwale County aims to establish a platform for collaboration, capacity building and knowledge sharing between government and the ICT sector with a view of linking and hastening implementation of government IT projects to world class standards.

Eneza Education was declared the overall winners in this year’s Vision 2030 ICT Innovation awards while Ma3Route won the Housing and Urbanization category and Afroes won the Gender, Youth and Vulnerable Groups category.

The Awards which were sponsored by IBM and UNDP attracted 229 applicants from varying sectors in the economy.  Other winners were Digital Vision’s Chamasoft (financial services category), Shahihi, Elimika initiative (education and training category) Shamba Shape-up (agriculture category) and Micro Clinics Technology (healthcare category). The full list of award winners may be found here.

Eneza Education

Eneza Education the overall winners in the Vision 2030 ICT Innovation awards, aims to make 50 million kids across Africa smarter. Eneza provides a platform that unites students, parents and teachers via mobile technology. Students can access quizzes, mini-lessons and tips and tricks on local content via the web, mobile web, and a USSD/SMS-based system. They have so far signed up over 130,000 users to their platform

Eneza Education has won several accolades which includes PIVOT East 2012 where they emerged winners in the mobile society category. This won them an incubation slot at the m:lab where they are. The startup is scheduled to graduate from the m:lab in July 2013 after 18 months in the program. They are on course to close a second round of funding after an angel round of $200,000 in 2013. More importantly, Eneza Education has seen their revenues grow over time as they continue to refine their business model.

396842_467420253277738_1467766762_nToni Maraviglia one of the founders of Eneza Education pitching during PIVOT East 2012 at Ole Sereni in Nairobi Kenya

Afroes Games

Afroes is a digital learning company with multi-platform mobile learning apps for education & corporate clients with access to youth audiences. To date, Afroes Life learning solutions including HAKI on rights & the award-winning MORABA on Gender-based Violence have reached 400,000 Users. Afroes learning platform will be extended to additional Corporate & Education clients keen on 21st Century Life Skills with an exclusive offering for girls. Afroes emerged the winners in the Gender, Youth and Vulnerable Groups category with the Haki mobile games series at the Vision 2030 ICT Innovation awards.

The Haki Mobile Games Series intends to promote the agenda of “Kenya First” to the youth.  This will be done by ensuring that the themes of awareness, cohesion, peace and tolerance are visible to the youth through the power of the mobile phone to educate, empower and inspire.

Afroes team at their office at m:lab East Africa


Ma3Route the winners for PIVOT East 2013 Utility category, is a mobile/web/SMS platform that crowd-sources for transport data and provides users with information on traffic, matatu directions and driving reports. Ma3Route aims to make traveling easier in developing countries by democratizing timely transport information. They hope to bring greater sanity to the roads and inform city planning and transport regulation in emerging economies through the provision of transport data and trend analysis.

Right: Laban Okune founder Ma3Route and Mark Ngetich pitching during PIVOT East 2013 at Sheraton Hotel in Kampala Uganda

Ma3Route has recently secured important partnerships with Nokia, Samsung and Microsoft among others aimed at facilitating distribution, marketing and further product development. Their award winning mobile app may be downloaded onGoogle PlayandWindows Store.They are also on course to deliver traffic condition information to larger audiences that do not have necessarily have smart phones.

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