Ma3Route! Brings Sanity on Our Roads

By Sheilah Birgen
  Published 12 Jul 2013
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Ma3Route! Brings Sanity on Our Roads

How much money and time would YOU save if you knew how to get from one part of the city to the other without any traffic jam? And how much does that translate to an entire country?

Traffic Jam is the worst nightmare for commuters and motorists in the city of Nairobi. Kenya alone is losing 50M a day due to traffic and the associated inconvenience. This is because we are driving into impassable sections of the road blindly and hours later, we are very late for work, our productivity lowered. We are also wasting so much time asking around to get to our next destination and the sad part is, the government doesn't know some of these things are happening to adequately plan and design the roads.

Commuters and motorists can now breathe a sigh of relief with the transport App, Ma3Route. Ma3Route is a mobile, web and sms platform that makes it easy for the commuters and motorists to move around the city. The platform crowd-sources for transport data and provides users with information on traffic, matatu directions and bad driving reports.

You can look at traffic in the entire city or set to be alerted on specific roads to beat inconvenience. If you are new in the City, Ma3Route has easy to understand textual information and maps on all the routes making it easy for you to move around and also the estimated cost of the routes and alternative routes that you can use. To promote road safety, Ma3Route has bad driving reporting feature that traffic police might soon start using.

DSC_0164 Mark Ng'etich Ng'otwa and Laban Okune of Ma3Route pitching during Pivot East 2013

Ma3Route, which means “matatu route” aims at making travelling easier and bring sanity to our roads and inform city planning and transport regulation in emerging economies through the provision of transport data and trend analysis.

Since its inception in June 2012, Ma3Route has developed partnerships with MIT, Groupshot, Columbia University and the University of Nairobi as part of the Digital Matatus project. Ma3Route also has informal partnership with Capital FM and other popular radio stations in Kenya where they get traffic updates from the platform. So far Ma3Route has more than 900 downloads from the Android Google Play Store, more than 4,800 followers on twitter, more than 18,000 posts and more that 6M serviced requests.

In the 10 months of its existence, Ma3Route has had several achievements, Ma3Route was ranked the third most useful twitter handle in Kenya by the Daily Nation ZuQka magazine and won the best startup in the Mobile Utility Category at Pivot East 2013 which was held at the Sheraton Hotel in Kampala Uganda on 25th - 26th June 2013.

Left: Laban Okuneof Ma3Route, Jacob Omwayi of m:lab and Mark Ng'etich Ng'otwaof Ma3Route during Pivot East 2013
Ma3Route was also among four startups in Kenya selected to work with IBM in it’s Global Entrepreneur program. The other startups were Bespoke Systems, Health-E-net and Weza Tele. The startups went through a two day mentorship at the Strathmore Business School. They pitched to a panel of judges where Weza Tele qualified to attend the Smart Camp to be held in October in Johannesburg.

For more information on Ma3Route, visit the, Follow them on Twitter @Ma3Route, like them on Facebook and download their app at

Ma3Route 2 Logo

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