By Stig Njiru
Discovery is basically the web guy's due diligence. Think of it this way (simple stupid analogy): if you went to buy a suit, wouldn't you be a little puzzled if the seamstress delivered your clothes without taking a single measurement or inquiry on which materials make you itch?
It is important for the entire team working on your website to understand the following about your business to ensure that each element is effectively represented in your digital communication:
- What industry are you in?
- Who are you selling to?
- What are you selling?
- Why are you selling it?
- The business and revenue models
Sad to say, as much as techies prefer not to have meetings, there is no better way to do this other than by actually interacting with the client in a physical meeting
. From experience, if this meeting takes anything less than 2 hours, the client will be coming back for another design in a years' time (which means the website does not fully meet their needs).
Stig "Searge" Njiru is a technology lead atDigital Brands Group. He takes different conceptual approaches in design and development with a gripping mastery on UX.